“Cookies” are small data files that are stored on the hard drive of the computer you use to view a website. Every computer that accesses a SEVENMG Site is assigned a different cookie by SEVENMG. Different Cookies serve different purposes:


Session cookies are specific to a particular visit and carry information as you view different pages within a SEVENMG Site. Session cookies expire and delete themselves automatically in a short period of time, e.g., when you leave the website or when you close your browser.


Persistent cookies enable us to recognize you when you visit a SEVENMG Site and remember your preferences. Persistent cookies are stored on your browser or mobile device until you choose to delete them, and otherwise typically delete themselves at expiration.


Third-party cookies are placed by someone other than SEVENMG, and may gather browsing activity across multiple websites and sessions. They are usually persistent cookies and are stored until you delete them or they expire based on the time period set in each third-party cookie.


“Web Beacons” are graphic image files embedded in a page of a website typically used to monitor activity on the page and send back to its home server (which can belong to the host site, a network advertiser or some other third party) information from your browser, such as the IP address, the URL of the page on which the Web Beacon is located, the type of browser that is accessing the site and the ID number of any cookies on your computer previously placed by that server.


“Application SDKs” are mobile application third-party software development kits that are embedded in mobile applications. These app SDKs permit the collection of information about the app itself, activity in the app, and the device the application is running on.


Cookie on the SEVENMG Sites


The cookies on the SEVENMG Sites are generally used for one of the following purposes:

Strictly necessary. These cookies are necessary for the SEVENMG Sites to function and are essential to access some areas of the SEVENMG Sites. For example, certain cookies enable us to identify registered members and ensure that they have access to content that is only available to registered members.

Important functionality. These cookies enable us to remember your preferences, such as your user name, language or the region you are in, and provide enhanced, more personalized features. They may also be used to provide services you have asked for, such as watching a video.


Performance and Analytics. These cookies enable us to analyze how visitors use the SEVENMG Sites and to monitor website performance. We use the information collected by these Cookies to improve the performance of the SEVENMG Sites and our Services.


Advertising. These cookies are used by SEVENMG and our advertisers to deliver advertisements on the SEVENMG Sites and third party sites that are more relevant to you and your interests based on your SEVENMG account information, content browsing activity and in some cases, other information about you that we or our advertisers may have obtained from other sources. Cookies may be used to limit the number of times you see a particular advertisement and to enable measurement of the effectiveness of the advertising campaign. Information collected through the use of cookies may be collected directly by SEVENMG, our partners or third party advertisers and their ad servers.


We use cookies and other tracking technologies to recognize individual users when they access the Services, remember user preferences, keep track of users’ access to and use of the Services, track whether our emails opened and whether links are clicked, ensure that the Services are functioning properly, analyze trends and to personalize the Services, including advertising on the SEVENMG Sites and on third party websites, so that it is relevant to individual user’s interests which may be inferred based on location, prior activity on the SEVENMG Sites and other information that SEVENMG or our partners may have about our users. When you use the Services, we also automatically collect information from your browser or mobile device such as your IP address or unique device identifier, browser information (including referring URL), your preferences and settings, cookies and information about the content you have viewed and actions taken (e.g., search queries, ad engagement, clicks and the associated dates and times). SEVENMG may also collect device-specific information when you install and use an App including your device model, operating system information, advertising ID (which is a unique, user-resettable identification number for advertising associated with a mobile device) and app version and usage information. When enabled by you, we collect precise location information provided by your mobile device, which you may disable through the device settings.


Third Party Cookies


Sponsors or advertisers on the SEVENMG Sites may use their own cookies or other tracking technologies in the banner advertisements and sponsored links and on the pages (“Brand Pages”) on the SEVENMG Sites that consist solely of advertisements or other content from our advertisers. This advertiser content may also be served in emails, special promotions or newsletters we send you. Their advertisements may be displayed on the SEVENMG Sites or on other sites that you visit after you visit the SEVENMG Sites. Some advertisers use companies other than SEVENMG to serve their ads and to monitor users’ responses to ads, and these ad servers may also collect information through the use of cookies on the SEVENMG Sites.

While we generally permit the use of these third party cookies on the assumption that they comply with our Advertising Policy and we assist our advertisers with the placement of cookies on Brand Pages, we do not control how third parties use cookies or how they manage the information they gather through the use of these technologies on the SEVENMG Sites and we may be unable to verify compliance with our Advertising Policy. To see how Google may use information collected through your use of Google’s search services on the SEVENMG Sites visit https://www.google.com/policies/privacy/partners.